• Refined value positioning strengthened early conviction.
• Pricing transparency and simplified booking flow improved conversion.
• New cities were prioritized based on demand signals and chef availability.
• Performance marketing sustained acquisition and repeat bookings.
• Marketing shifted from an isolated activity to a coordinated growth system.
CookinGenie sprang to life after co-founders Sabah Drabu and Abhijit Ganguly hit upon the idea of providing personal chefs on demand.
They realized that with the right technology platform, they could support local chefs and enable individuals with no time to cook access to healthy, home-cooked meals.
CookingGenie would be a complete chef-on-demand provider. They envisioned CookinGenie as a way for busy people to enjoy healthy meals cooked in their homes by a personal chef. The chef would buy all the ingredients in advance, bring them to the client’s house on the appointed day and time, cook a delicious meal, and clean up afterward.
Sabah and Abhijit needed a highly functional, easy-to-use web application to make their vision a reality. And for that, they turned to Taazaa.
From the very beginning of the software development lifecycle, CookinGenie trusted the Taazaa team and empowered them to make the best choices regarding the technologies used.
Our team provided a great deal of input on the direction of the product. As a result, we truly felt like stakeholders.
As a result, CookinGenie launched their business successfully, even amid the challenges of the pandemic.
Serving a large part of Ohio—including Cleveland, Columbus, and Cincinnati—CookinGenie’s chefs offer a wide range of cuisine. Customers can use the web application to order authentic international dishes from India, Thailand, and Peru, as well as more familiar American, Italian, and Mexican fare.
Chefs can use CookinGenie to build their own “marketplace,” creating menus of foods they enjoy cooking and pairing dishes that go well together.
Customers and chefs do all scheduling and communication through the web app, so no one has to get on the phone. It’s incredibly convenient for everyone involved.
CookinGenie has retained Taazaa to continue improving and adding services to the application. We are currently exploring other AI applications to enhance efficiency and reduce operational costs.
CookinGenie now operates as a multi-city private chef marketplace, with a growing presence in 15 U.S. cities. They have onboarded more than 250 chefs, who complete over 130 monthly orders.
Monthly orders showed the fastest improvement relative to effort, driven by focused demand-side and conversion improvements.
From the initial concept discussions to the final implementation, your dedication to excellence has been truly remarkable. The creative designs, intuitive user interface, and seamless user experience your team crafted have exceeded my expectations.
