Let’s face it. We live in a digital world. The real estate industry is no stranger to digital technologies, and 72% of people now say that they use a mobile site or application to make their home search easier. The easy access to real-time data and updated, accurate information that apps provide allow people to really harness the power of technology and efficiently improve their real estate experience, whether buying or selling.
Increasing Access to Real-Time Information
Access to the latest property listings and top real estate agents is crucial in getting the best deal on a home or other type of property. Mobile apps are quickly changing the game in this aspect as they send push notifications straight to your phone and allow you to stay informed without really having to do much of anything. Buyers and renters alike are relying on apps to enter their specific search criteria and receive daily, or hourly, updates on hot new listings, changes in prices and even general real estate news that is related to their search. Redfin, for example, has an app with a database of more than 70 million properties and refreshes itself after every 15 minutes. Long gone are the days when you had to wait for your real estate agent to gather a list of properties to then present to you in person or over the phone, which is a benefit to both buyers, sellers, and agents. A win-win-win is really revolutionary, especially in the real estate industry.
Updating Old Systems
If you wanted to sell your house in the older days, you had to get it appraised and wait for a lengthy amount of time for them to get back to you with an answer. If you wanted to buy a home, you likely had to go through many financial and legal hoops, and maybe even visit a tax assessor. Now, you can do all of that with the click of a button on your smartphone and a handy real estate app. Homesnap, for example, allows you to take and upload photos of a home and receive an estimate of its value. While this is great for both buyers and sellers, Houzz is focusing more on catering to anybody looking to sell their home with an app that identifies areas that might need an upgrade to raise the value of their home. The high-resolution virtual remodel function allows users to find ways to increase their home’s value while also testing out what it might look like. Other apps exist that cater more to the financial side of real estate and will allow you to make sense of your options with regards to mortgages, calculating loans, and even accessing financial planning services.
Improving Lead Management
Apps aren’t just revolutionizing the way people buy and sell homes, but they’re catering to the middleman as well. Real estate agents can now take advantage of technology in order to grow their client base, manage their leads, and improve their customer service process. OpenHomePro allows agents to capture leads and sends personalized follow-up e-mails on their behalf while Premier Agent is explicitly designed to gain insights into consumer behavior, facilitate easier closings and integrate leads from other sources all to one platform.
The Future of Apps in Real Estate
Where there’s a need, an app would certainly be there. As more individuals in the real estate industry, including buyers and sellers, begin to find and identify specific pain points in their process, more and more developers will continue to invest in the development of technologies and applications that can make the process easier and more efficient. As technology advances, these apps will increase in the efficiency and functions that they offer to users.