Website Architecture

Website architecture refers to the structural design of a website’s content and layout. It encompasses the organization, categorization, and linking of web pages to ensure intuitive navigation and a cohesive user experience. Effective website architecture involves planning how content is grouped, categorized, and connected, with an emphasis on usability, accessibility, and search engine optimization. Key elements include the site hierarchy, navigation menus, and internal linking strategies, which collectively influence how users and search engines interact with the site. A well-structured website architecture facilitates smooth user journeys, enhances content discoverability, and supports SEO efforts by creating a logical flow of information.