Visual Hierarchy

Visual hierarchy is a fundamental design principle that organizes elements on a page or screen to direct the viewer’s attention effectively. By strategically arranging content, such as text, images, and buttons, designers create a visual path that guides users through the most important information first. This is achieved using various techniques like size, color, contrast, spacing, and alignment. For example, larger and bolder elements typically draw more attention, while smaller or less emphasized elements are viewed later. Effective visual hierarchy enhances user experience by making content more accessible and comprehensible, ensuring that key messages stand out and guiding users intuitively through the content.