User Flow

User flow refers to the series of steps or path that users follow when navigating through a website or application. It outlines the journey from the initial entry point to the final goal, such as making a purchase, filling out a form, or obtaining information. Understanding user flow is crucial for optimizing user experience (UX) because it helps identify how users interact with different elements of a site and whether they encounter any obstacles. By analyzing user flow, designers and developers can streamline the process, improve navigation, and enhance overall usability to ensure that users achieve their objectives with minimal effort and confusion.