Schema Markup

Schema markup is a type of structured data code that website owners can implement to enhance their site’s visibility in search engine results. By adding schema markup to a website’s HTML, webmasters provide search engines with detailed information about the content on their pages. This additional layer of data helps search engines understand the context of the content, leading to richer search results that can include enhanced features like rich snippets, knowledge graphs, and more. For instance, schema markup can help display star ratings for reviews, event dates, or business details directly in search results, improving user engagement and potentially increasing click-through rates. Implementing schema markup can therefore be a valuable strategy for boosting a website’s SEO and visibility.