Custom Real Estate CRM Solutions: A Comprehensive Guide
In real estate, customer relationships are key. Data from the National Association of Realtors shows that 90% of home buyers would use their agent again or recommend their agent to others.
It’s no wonder, then, why the tools that help agents manage these relationships—known as customer relationship management (CRM) systems—are so valuable.
According to Forrester data, 75% of organizations using CRM software saw a significant improvement in their customer satisfaction ratings.
In this article, we break down the advantages of Proptech apps to give you a better idea of how custom real estate app development can help your business.
Why Invest in Custom Software Development for Real Estate Industry Players?
The best-functioning CRM platforms can be customized to fit the needs of the real estate agents operating them. With everyone going mobile, agents will have to adapt to the market with a more scalable yet highly functional platform that allows them to reach 276 million smartphone users in the US.
While many CRM tools come with functions like e-mail and messaging, a custom app for your real estate business provides flexibility and additional advantages.
Highly-Targeted Customer Reach
Your app can become the best real estate CRM for lead generation with your own private customer database. You can access information such as their location, demography, interest in certain properties, buying capacity, and more. This allows you to develop more personalized messages, such as location-specific, price point-specific, or age-specific offers.
Direct Communication Whenever, Wherever
These days, customers and clients prefer to speak with their realtor directly instead of third-party agents or mediators. With a mobile app, dropping a line becomes easier for everyone—whether that’s realtors, property owners, clients, and more. Meanwhile, it’s also easier for agents to generally keep in touch with their network.
Helps Build Your Real Estate Brand
A custom mobile app lets you create a unique user experience for customers and potential buyers. While this may seem obvious, it’s an opportunity to stand out and build your brand. Whether it’s through integrating useful app features, 24/7 agent support, or a user-friendly interface that’s the most intuitive, these can help you differentiate against your competition.
Increase Sales and Retention Rates
With your client database all in one platform, it’s even easier to create a communication strategy. With added automation, frequently asked questions can also be catered to quickly and in higher volumes. Constant and efficient communication results in higher customer engagement, leading to an increase in sales and retention.
Opportunity to Add Features to Entice Potential Buyers
Apart from functioning as real estate portfolio management software, you can also add features to your app to maximize its function. For instance, you can allow third-party real estate owners to upload their properties for sale and receive a commission when they close a deal. This creates an additional stream of income on your own proptech app and attracts even more buyers.
These are just some of the benefits of investing in proptech software development. The uses and features will vary depending on what services and solutions you want to provide, but the opportunity to grow the market is constant.
3 Best Uses of Custom App Development for Real Estate
These examples of custom proptech software show how they significantly improved operations and user experiences for real estate companies.
Innago
Innago is a free rental property management app used by small to mid-sized landlords. Innago streamlines complex rental management processes, with a simple UI that makes it accessible to landlords with varying levels of tech confidence.
Taazaa, the mobile app development company that built Innago, prioritized intentional design and improved functionality. Taazaa created a user-friendly web application with an intuitive dashboard as the centerpiece. It allowed landlords to look at overviews of their property portfolios and complete tasks like rent collection and tenant communication. Automation was also added for increased efficiency, with features like automated rent reminders and lease renewals. Additionally, secure payment processing was improved for more convenient transactions between landlords and tenants.
Zillow
Zillow began life as a web application and has grown into a prominent real estate marketplace that offers a comprehensive platform for buying, selling, renting, and financing properties.
Now with mobile apps and a host of ancillary services, Zillow allows users to search for homes for sale or rent based on various criteria such as location, price, and features. The platform also displays properties that are not currently on the market for research purposes.
Zillow operates under a business model that focuses on enhancing user experience by integrating various real estate services into a “housing super app.” This strategy aims to streamline the home buying, selling, and renting processes, thereby increasing transaction volumes and revenue.
amber
Amber is a student housing app for students pursuing education outside of their hometowns or countries. It simplifies the process of finding housing for these students by offering a curated collection of more than 10,000 verified student apartments across 250-plus cities around the world.
Amber offers features to help students overcome the difficulties of relocating and the intricacies of finding and selecting safe, compatible student housing. The app allows users to search by city, university, or property and shortlist the properties they’re interested in. It also provides secure payment options, price-matching offers, student discounts, and chat support.
Time to Redefine Your Real Estate CRM System
Creating a custom CRM app helps you transform your real estate operations, and it’s easier when collaborating with a capable and reliable software development company.
If your IT team doesn’t have the experience or bandwidth to build a custom app for you, Taazaa can help. We have deep experience in creating fresh and intuitive mobile real estate apps. We can level up your real estate operations with the latest tech and an intuitive UI that’s fit for all kinds of users across all platforms.
To get started, contact Taazaa today.
