UX Research

UX Research, or User Experience Research, is a critical process in understanding how users interact with a product or service. It involves systematically gathering insights through various methods such as interviews, surveys, usability testing, and observational studies. The goal is to identify users’ needs, behaviors, and challenges to enhance the overall user experience. By analyzing this feedback, designers and developers can make informed decisions that improve usability, functionality, and satisfaction. UX Research not only helps in creating more intuitive and user-friendly products but also ensures that solutions are aligned with actual user requirements, leading to better engagement and retention.