Redirect

A redirect is a technique used to send users and search engines from one URL to another. This process is essential for maintaining the user experience and ensuring that visitors reach the correct destination even if the original page has been moved or deleted. Redirects can be temporary or permanent, depending on the situation. Permanent redirects, known as 301 redirects, inform search engines that a page has been moved permanently and pass most of the original page’s link equity to the new URL. Temporary redirects, or 302 redirects, indicate that the move is only temporary. Properly implemented redirects are crucial for maintaining SEO rankings and avoiding broken links that can negatively impact user experience and site performance.