Platforms as products

“Platforms as products” refers to the approach of viewing digital platforms as standalone entities, each with its own distinct value proposition and user experience. Unlike traditional software or service models, this concept emphasizes that digital platforms should be developed and managed like individual products, each offering unique features and benefits tailored to specific user needs. This perspective allows for a more focused strategy in platform design, development, and marketing, ensuring that the platform delivers a cohesive and engaging experience to its users. By treating platforms as products, organizations can better address user demands, innovate continuously, and create differentiated value in a competitive digital landscape.