The Secret Buzz Behind Taazaa’s New Branding
Our new website is buzzing with a bee-utiful, fresh design.
You may have noticed that our new branding incorporates bees and honeycomb-evoking hexagons, with an emphasis on the color green.
Bees—and the honeycombs they create—have a hidden meaning within Taazaa’s new brand identity.
You’re probably guessing that it means we’re “busy as a bee,” and yes, that’s part of it.
But that’s far from the full story.
It Starts with the Hexagon
Before I tell you about the bees, let me reveal something about the honeycombs they build.
Back in the 18th century, Charles Darwin noted that the honeycomb is “absolutely perfect in economizing labor and wax.” Darwin realized that the hexagonal construction of honeycombs is the most efficient use of beeswax.
Beeswax takes a lot of energy to produce, so it’s critical to the health of the hive to make a little go a long way. Hence, the hexagon.
And as Philip Ball explains in his article, “Why Nature Prefers Hexagons,” the shape is incredibly efficient:
“If you want to pack together cells that are identical in shape and size so that they fill all of a flat plane, only three regular shapes (with all sides and angles identical) will work: equilateral triangles, squares, and hexagons. Of these, hexagonal cells require the least total length of wall, compared with triangles or squares of the same area.”
We chose hexagons as a brand element to represent efficiency and economy—the foundation of every great software solution Taazaa creates for our customers.
Our agile teams work iteratively to reduce risk, keep costs down, and rapidly deliver custom software meets or exceeds your goals.
In other words, our efficiency and economy help you succeed faster.
But hexagons represent something else, too: “evidence of a fundamental creativity and artistry in the natural world,” to quote Ball.
Our creativity and design-led thinking results in fresh solutions to your problems, and our technical artistry makes those solutions clean, functional, and easy to use.
Efficiency, economy, creativity, artistry—all symbolized by the hexagon, and all fundamental aspects of every software solution Taazaa creates.
We’re More than Busy Bees
Bees serve as a reminder to be productive every day, but they are so much more than that.
It’s become increasingly clear that bees play a critical role in creating and preserving the world’s food supply. A third of the world’s food production depends on bees!
It’s just one of the many ways bees give back to the world—and therefore represent one of Taazaa’s core values.
We seek to give back to the world by making people’s lives easier with every software solution we create.
And we believe great software should be more accessible to the people who need it.
To those ends, Taazaa’s hive of more than 170 employees works as a unified community, dedicated to serving our clients with humility, empathy, and dedication.
And like the bees, we do our work with good cheer, humming happily all the while.
We’re Fresh, Green, and Growing
The final element of our new brand identity is the color green, which represents Taazaa in a few different ways.
Green means fresh, and at Taazaa, that reflects our fresh thinking, fresh designs, fresh solutions to your business needs. Think new and organic, not canned. Fresh-made is the best way to tailor software to fully meet your exact needs. (Fun fact: “taazaa” means “fresh.”)
Green also represents growth—both yours and ours. We deliver solutions that help you grow your business by fulfilling a need, automating a process, or removing an impediment. As we help you grow, we’re growing, too—learning the latest technologies, adding new experts to our hive, and expanding the scope of our services.
And green means go. We help you go forward, go faster, go further, and go higher. Give us the green light and we’ll design and build secure, high-quality digital solutions that propel your business forward.
Fly Around Our New Site
We hope you’ll take a spin through our new website and see how these new design elements truly represent us.
And if you have a fresh idea for an app or need our custom software development services, give us a buzz!
